The goodies made by Myra’s Highland Organics are full of scrumptious ingredients. Their signature granola, for example, is stuffed with nuts, seeds, and coconut—the rolled oats are secondary.
Services Provided: Brand Strategy, Copywriting
Myra’s Highland Organics hired me to carry out two missions: create a compelling brand story and write descriptive package copy for their premium granola.
In conceiving the brand story, I first walked the clients through the Why of their products—not just why Myra’s is launching these treats but how they will benefit people. During our creative discussions, a key selling point emerged: their organic goodies turn the idea of comfort food (read: junk food) upside down.
From there, the perfect tagline emerged: Genuine Comfort Food. The descriptive package copy easily flowed from this focus. Myra’s recipe combines a lot of crunch with a dash of sweetness. I sampled a ton of the granola while writing the copy. Friendly warning: this protein-packed granola is really yummy. Just wait til the company to formally launches its health-based granola and snack line…