Adamas Fine Jewelry

Founded by a brother and sister team, Adamas Fine Jewelry is a Boston-based boutique that uses only ethically sourced diamonds and other materials in their collections. Their custom wedding rings are a top seller.

DL Creative Studio, the designers who built the Adamas website, hired me to consult on the client’s existing copy. My task: help develop a simplified navigational structure and flow; make the copy more SEO-friendly; draft engaging call-to-action copy for navigational buttons, boxes, and links.

Navigation can make or break the success of a site. The calls-to-action and other navigational copy makes it easy for site visitors to find info—precisely what you want when you’re selling engagement rings and custom jewelry. I made sure these key navigational bits were written with the artful edge of Adamas’ brand voice.

Photo courtesy of Adamas Fine Jewelry

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