As a longtime graphic designer, Denise Lopez started exploring ceramics to experience a new creative medium. After her first set of vases and kitchenware sold out instantly—simply through word of mouth—she decided it was time to launch a website to showcase her work and kickstart online sales.
My task in producing her website copy involved visual strategy as well as messaging strategy: we had to envision how the words could complement the art. One aspect of this work included developing a name for the white-glazed pieces. Since each piece of Denise’s creations are unique, I played off the concept of snowflakes and went with Snow Collection.
Photo courtesy of D:Ceramics