Ask Magdalena Santos, CEO of Magdalena Concepts, how it’s possible to make a difference in the fashion industry, and she’ll give you two words: transparency and fairness. Clothing that is stylish, high-quality and affordable, she says, can be produced sustainably and with respect for the people who assemble it.
Magdalena hired me to write her company’s web copy, and I began by reworking the navigational structure, to make the site ultra user-friendly for her individual and wholesale buyers. Knowing that Magdalena Concepts is part of a movement of businesses committed to community and sustainability, I saw that the SEO-primed copy illustrated the company’s local roots and ethical practices.
Photo courtesy of Magdalena Concepts, Inc.