Client Story: Magdalena Concepts

This entire line of apparel and accessories is printed and tagged by hand in Brooklyn, NY. Magdalena Concepts’ fashionable wares are produced with local raw materials and under fair working conditions.

Service Provided: Website Copy

Ask Magdalena Santos, CEO of Magdalena Concepts, how it’s possible to make a difference in the fashion industry, and she’ll give you two words: transparency and fairness. Clothing that is stylish, high-quality, and affordable, she says, can be produced sustainably and with respect for the people who assemble it.

Magdalena hired me to write her company’s web copy, and I began by reworking the navigational structure, to make the site ultra user-friendly for her individual and wholesale buyers. Knowing that Magdalena Concepts is part of a movement of businesses committed to community and sustainability, I saw that the SEO-primed copy illustrated the company’s local roots and ethical practices.