LANDING PAGE Copy

Taking refuge in your body:
ONLINE SeriES BY LION’S ROAR & Cyndi lee

In addition to being a magazine, Lion’s Roar produces online courses with a host of prominent meditation instructors as well as institutions like Naropa University. I often write copy for their digital promos.

My work with Lion’s Roar is highly collaborative. It begins with their in-house project brief and leads to a creative process with various stakeholders, whose voices are like character studies—they contribute to perfecting the sound and “feel” of the copy. Result? Solid messaging that encourages subscriptions, donations, sign-ups. (Image: Lion’s Roar)